Hair & Beauty Training
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Marketing & Social Media for Salons

Fill the quiet columns — Google, reviews, content that books rather than content that gets likes.

  • 8 CPD hours
  • 11 lessons
  • Intermediate
  • Online, self-paced
  • Certificate included

What you will be able to do

  • Complete and actively manage a Google Business Profile
  • Build a review system that produces a steady flow rather than occasional bursts
  • Take and use client photographs with proper consent
  • Plan social content around what makes someone book locally
  • Shoot decent before-and-afters in your own salon lighting
  • Fix the last step of the booking journey where enquiries are lost
  • Market by email and text within the UK consent rules
  • Run a referral and rebooking system that costs nothing
  • Measure which activity actually produced bookings

About this course

Most salon marketing advice is about posting more. Posting more is rarely the problem. The problem is that the highest-value thing a local salon can do — its Google Business Profile — is usually half finished, while a great deal of effort goes into content that gets seen by other hairdressers in other towns.

This course puts local first. Google Business Profile properly completed and actively managed, reviews as a system rather than an occasional ask, and a website and booking flow that does not lose people at the last step. Then social media, judged on one question: did it put somebody in the chair?

It also covers the parts that get salons into trouble — photographing clients lawfully, and marketing by email and text under the UK's consent rules, which are stricter than most salons realise.

Curriculum

3 sections · 11 lessons

Start here1 lesson
  • How this course worksFree to read
The modules9 lessons
  • Who you are actually forFree to read
  • Google Business Profile: the biggest lever you are not pulling
  • Reviews as a system
  • Photographing clients lawfully and well
  • Social content that books, not content that travels
  • Your website and the last step
  • Email, text and the consent rules
  • Referrals, rebooking and the clients you already have
  • Measuring it
Assessment and certificate1 lesson
  • End-of-course assessment

What you need

  • A Google Business Profile completion checklist
  • A photography consent form
  • A twenty-minute-a-week content plan template
  • A new-client source tracking sheet

Reviews

Reviews here only ever come from people who actually enrolled and completed the course, so there is nothing to show until somebody has. We would rather leave this empty than fill it.

Questions

Do I need to be on TikTok?
No. The course is explicit that a local salon can do extremely well on Google and reviews alone, and that a badly maintained profile on four platforms is worse than a good one on two. Module 5 helps you choose rather than assuming you must be everywhere.
Does it cover paid advertising?
Only briefly, and honestly: most salons get a better return from fixing their Google profile and their rebooking than from spending on ads. Where paid does make sense — a new opening, a very quiet weekday — module 9 covers how to test it with a small budget.
Is the email marketing section really necessary?
The consent rules are stricter than most salons assume and the regulator does act on complaints. It takes half an hour and it is the kind of thing you would rather know before than after.
I am self-employed in someone else's salon. Does it apply?
Yes, with one caution covered in module 1: check your chair-rental agreement for what you may and may not do in the salon's name. The rent-a-chair course covers that side in detail.

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